Positioning Bestway for Excellence

Bestway Hotel and Suites is a recently established hospitality brand in Delta State. They offer various amenities, including overnight accommodation, dining options, and other services that cater to both tourists and residents.

Our primary goal for this project was to develop a distinctive and easily identifiable brand image that enables them to stand out in their industry. Our focus was on creating a brand identity that resonates with the target audience and strengthens their market position.

The project began with a market research study to gain an understanding of the target market and competitive landscape. Based on the research findings, we developed an identity that is unique and recognizable. We designed the identity to be modern and sophisticated, while the color palette was chosen to evoke stability and reliability.

We implemented the identity across the hotel’s touchpoints and marketing materials.