La Cuisine is a Nigerian fast food restaurant chain on a mission to enrich lives through exceptional food and genuine connections. Their brand purpose is aimed at improving the society by providing a meaningful culinary experience that values authenticity, connection, and positively impacts the community.
We were invited by La Cuisine to review their old identity and develop a new identity that would better position them to deliver on their brand promise.
We facilitated a brand strategy session with the CEO and key members of the organization, where we defined the brand fundamentals. We developed a brand strategy document and an identity that is colourful and attractive, evoking a sense of happiness among their customers. The new brand identity drew inspiration from the brand’s tagline to give customers a complete smile.